Groupon shows that rich people save more

Groupon.com made coupon cutting digital and had gained popularity in recent years. I was looking at some demographics and data of Groupon users and I am amazed that I found affluent people tend to use Groupon more than the poor! Below are some of the interesting information:

1. Income

Amazingly, the use of Groupon rises with income. It seems like prudence is a requirement for wealth. People are wealthy because they practise a certain degree of prudence and this habit goes on even when their income increases.

2. Education

The number of graduate users overwhelms the non-graduates.

3. Ethnicity

I am not surprised that Asians are prudent people, especially the Chinese!

4. Gender

I am not surprised that females are more prudent than males.

5. Age

Older people seek for discounts, probably because they have lower income while the 35-49 age group has higher expenditure due to the need to raise kids.

Are you surprised by any result? Does it change your perspective of the relationship between wealth and prudence?

The above information is retrieved from quantcast.com.

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2 replies
    • Alvin
      Alvin says:

      You might be right. Lower income families may not even have a computer to begin with. Anyway, they didnt say the users are people who bought the coupons or people who signed up for Groupon.

      But the surprising part is the higher income bracket. how does one explain 37% of the users coming from $100+k income group? I would expect the most of the users to come from $30-60k, which is largely the middle class.

      Reply

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